Full Case Study

South Florida Scrambler Therapy: Full Marketing Results

A healthcare business I managed while employed at Sustainable Talent; the client's husband's business. No link building, since the budget wasn't allocated for it, so citations were earned for free instead. Full-funnel marketing across SEO, local search, Google Business Profile, Facebook, Instagram, and Google Ads, tracked month over month from May to June 2025. Monthly reporting stayed consistent through months 6 and 7, then became less frequent as the scope grew to cover the client's own business alongside her husband's.

6-month update: by month 6 of managing the SEO, the primary tracked keyword reached a 100% average local map rank and 100% share of voice, up from the 1.15 average rank and 29.92% share of voice recorded earlier in the engagement.

1.15 → 100%

Avg. local map rank, early tracking → month 6

Multiple #1s

Top organic rankings for core keywords

198 → 386

GSC clicks, period over period

189

Phone call leads from Google Ads (June)

Google Search Console

Organic search performance

Clicks nearly doubled between the two tracked periods, with the branded query "south florida scrambler therapy" holding the #1 position throughout.

Earlier period

198 clicks · 39.8K impressions · 0.5% CTR · avg. position 40.2

Performance overview — 198 clicks, 39.8K impressions

South Florida Scrambler Therapy Google Search Console top queries, earlier period

Top queries — branded term at position 1.1, 25.3% CTR

South Florida Scrambler Therapy Google Search Console top pages, earlier period

Top pages — blog content leading clicks

Later period

386 clicks · 73.2K impressions · 0.5% CTR · avg. position 41.8

Performance overview — 386 clicks, 73.2K impressions

South Florida Scrambler Therapy Google Search Console top queries, later period

Top queries — branded term now at position 1.2, plus new terms ranking

South Florida Scrambler Therapy Google Search Console top pages, later period

Top pages — homepage and blog both climbing

Semrush

Visibility, traffic, and rankings

Organic traffic up 161.98% and organic keywords up 129.18%, with multiple core terms holding the #1 organic position.

South Florida Scrambler Therapy Semrush SEO project overview

Project overview — Traffic +161.98%, Keywords +129.18%, Visibility 8.31%

South Florida Scrambler Therapy Semrush position tracking landscape

Position tracking — visibility and average position trending up

South Florida Scrambler Therapy Semrush rankings overview, part 1

Rankings — "scrambler therapy mayo clinic," "what is scrambler therapy" both at #1

South Florida Scrambler Therapy Semrush rankings overview, part 2

Rankings — "calmare therapy near me," "crps scrambler therapy" both at #1

Google Business Profile

Local discovery, calls, and directions

Profile views up 197.5% and direction requests up 116.7% month over month, with the majority of discovery coming from mobile search.

May 2025

95 interactions · 423 profile views · 5 calls · 57 direction requests · 33 website clicks

Overview — 95 interactions

How people discovered you — 423 views, top search term "scrambler therapy"

Calls — 5 calls made from the profile

Directions — 57 requests, up 5,600% year over year

Website clicks — 33 from the profile

June 2025

105 interactions · 467 profile views · 8 calls · 52 direction requests · 45 website clicks

Overview — 105 interactions, up 38.2%

How people discovered you — 467 views, up 197.5%

Calls — 8 calls, up 166.7%

Directions — 52 requests, up 116.7%

Website clicks — 45 from the profile

Local Map Rank

Map pack ranking

Average local map rank of 1.15 across tracked keywords, with a 29.92% share of voice against nearby competitors early in the engagement. By month 6 of managing the SEO, the primary tracked keyword had climbed to a 100% average rank and 100% share of voice — meaning the business held the #1 map pack spot in every scan, ahead of every nearby competitor.